website redesign: site architecture, Ux + visual design
Delivering clear and compelling information about innovative products for the lab.
Streamline user path to products and product inquiry, along with applying a sophisticated visual design throughout.
Main audience: Scientists.
E-commerce site without purchasing capability.
Researching competitive landscape
Understanding what the specific audience expects when looking for new products and how to differentiate Scinomix.
Finding solutions to better help customers find the products and information they're looking for.
Exploring ways of organizing the information focused around the product categories.
Initial Design concepts
All Products : Home : Individual Product
Option 1 + 2
+ Product category buttons are focus on home.
+ Custom illustrations to aid in decision-making.
+ Video banner demonstrating the products.
+ List of all products on home.
+ All product categories and products on one page.
+ Fresh color palette.
Home > All Products > Individual Product
Thank you so much for taking our feedback from the meeting and nailing it! The look and feel and easy navigation is exactly what we “invisioned” for our new site.
— Carrie, Sales & Marketing, Scinomix