Interactive

website redesign: site architecture, Ux + visual design

 
 

Delivering clear and compelling information about innovative products for the lab.

 
 

Challenge

Streamline user path to products and product inquiry, along with applying a sophisticated visual design throughout.

 

Considerations

Main audience: Scientists.
E-commerce site without purchasing capability.


 

Researching competitive landscape

Understanding what the specific audience expects when looking for new products and how to differentiate Scinomix.

analyzing sitemap

Finding solutions to better help customers find the products and information they're looking for.

sketching wireframes

Exploring ways of organizing the information focused around the product categories.

 

 

Initial Design concepts

All Products     :     Home     :     Individual Product

 
 
 
 

Option 1 + 2

Solution

+ Product category buttons are focus on home.
+ Custom illustrations to aid in decision-making.
+ Video banner demonstrating the products.
+ List of all products on home.
+ All product categories and products on one page.
+ Fresh color palette.

Scinomix
 

user flow

Home     >     All Products     >     Individual Product

 
 

 

"

Thank you so much for taking our feedback from the meeting and nailing it! The look and feel and easy navigation is exactly what we “invisioned” for our new site.

— Carrie, Sales & Marketing, Scinomix

 
 
Design: Sarah Gabbert
Client: Scinomix