website redesign: site architecture, Ux + visual design


Delivering clear and compelling information about innovative products for the lab.



Streamline user path to products and product inquiry, along with applying a sophisticated visual design throughout.



Main audience: Scientists.
E-commerce site without purchasing capability.


Researching competitive landscape

Understanding what the specific audience expects when looking for new products and how to differentiate Scinomix.

analyzing sitemap

Finding solutions to better help customers find the products and information they're looking for.

sketching wireframes

Exploring ways of organizing the information focused around the product categories.



Initial Design concepts

All Products     :     Home     :     Individual Product


Option 1 + 2


+ Product category buttons are focus on home.
+ Custom illustrations to aid in decision-making.
+ Video banner demonstrating the products.
+ List of all products on home.
+ All product categories and products on one page.
+ Fresh color palette.


user flow

Home     >     All Products     >     Individual Product




Thank you so much for taking our feedback from the meeting and nailing it! The look and feel and easy navigation is exactly what we “invisioned” for our new site.

— Carrie, Sales & Marketing, Scinomix

Design: Sarah Gabbert
Client: Scinomix