Branding

Brand guide

 
 

Graybar is a trusted industrial and electrical supply distributor with ambitions to stand out among their competitors.

 
 

The challenge:

A  fresh and flexible system that is the right step forward for Graybar.

The team felt a little restricted and confined with their previous guidelines. They were looking for an updated approach that allowed their creative team more flexibility and made their brand stronger.

 

Considerations: 

Specific audience.
Multiple Industries.


 
Support guidelines
 


 
 
New system at work.  Ad [bottom left] spotted in St. Louis Post-Dispatch was developed by Graybar team using new guidelines.

New system at work.  Ad [bottom left] spotted in St. Louis Post-Dispatch was developed by Graybar team using new guidelines.

 
 
Design: Sarah Gabbert
Creative Direction: Katie Calandro
Client: Graybar