Editorial Design

quarterly magazine

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Graybar's Outlook magazine has brought joy to it's employees for over 50 years. When they asked us to help, we were excited to give it a fresh perspective.

 
 

The Challenge:

Transition the magazine into the new Graybar brand identity without losing familiarity.

 

Considerations:

Reader allegiance.


 
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Design: Sarah Gabbert
Creative Direction: Katie Calandro, Paul Boston
Client: Graybar