Campaign Branding

Internal Safety Initiative: Posters, Banners, Templates

 
 

Safety is an important concern at General Motors. They needed to successfully grab the attention of their employees to make a positive change.

 
 

The Challenge:

Lower the risk of employee injury.

We wanted to develop a disruptive system. One that would stop employees in their tracks and help them consider their safety and the safety of others. 

 

Considerations:

Global audience.


 
GMSafety
 
 
table
 
 
Design: Sarah Gabbert
Creative Direction: Buck Smith
Client: General Motors