Campaign Branding

Internal Safety Initiative: Posters, Banners, Templates


Safety is an important concern at General Motors. They needed to successfully grab the attention of their employees to make a positive change.


The Challenge:

Lower the risk of employee injury.

We wanted to develop a disruptive system. One that would stop employees in their tracks and help them consider their safety and the safety of others. 



Global audience.

Design: Sarah Gabbert
Creative Direction: Buck Smith
Client: General Motors